Wonderbloom 2024 Vince Camuto and Ava Phillippe

Wonderbloom 2024 Vince Camuto and Ava Phillippe

Vince Camuto, a renowned lifestyle brand, has announced model and emerging actress Ava Phillippe as the new Global Brand Ambassador for its iconic fragrance portfolio, commencing with the launch of the new women's fragrance Wonderbloom in April 2024. Ava Phillippe embodies the spirit cherished by the Vince Camuto community, forming an authentic and beautiful partnership. She epitomizes an unapologetic individuality that perfectly resonates with the essence of the new Wonderbloom Eau de Parfum.

"I'm so honored to be a part of the Vince Camuto family as the Global Brand Ambassador for their exquisite fragrance line," said Ava Phillippe. "To me, this partnership is an organic extension of my self-expression and appreciation for beauty. Wonderbloom is a lovely manifestation of individuality and femininity, and I can't wait for everyone to enjoy this fragrance as much as I do."

Wonderbloom, inspired by a modern interpretation of an enchanted garden, is the perfect blend of blooming florals and refreshing fruits with a splash of creamy almond milk for the girls who vibrate with energy and know exactly what they want. When creating Wonderbloom, I was inspired by what a modern bouquet means to me - opulent, grand, and universal. I wanted to capture the ultimate portrayal and celebration of new feminine beauty that is for all.

For the ad campaign, Phillippe brings her unique charisma and modern grace, perfectly captured by photographer Shaniqwa Jarvis. In it, Phillippe explores the ethereal world of Wonderbloom, portraying a modern take on a classic fairytale and inviting consumers to join her on her adventure in the enchanted garden conjured by the Wonderbloom fragrance.

"Ava was a natural choice for the new face of Vince Camuto fragrances," said Lori Singer, President of Parlux, Ltd., fragrance licensee for Vince Camuto. "Her youthful charm and captivating allure offer a bold appeal that effortlessly aligns itself with the new Wonderbloom fragrance, and the portfolio as a whole."

Topped with a dramatic, oversized flower cap symbolizing living large, Wonderbloom's whimsical glass bottle is finished with an elegant light blush hue emerging from the base. The 3.4 FL. OZ./100 mL Eau de Parfum Spray retails for $98 and will launch at Macy's and on vincecamuto.com in April 2024. International retailer releases to follow in spring 2024.

Vince Camuto is an aspirational lifestyle brand known for its signature craftsmanship and stand-out style. Sexy, bold and youthful, the acclaimed designer brand blends European styling with on-trend details and an element of sophistication. The brand has successfully transcended its distinctive women's collections and today offers a broad range of products including footwear, apparel and accessories for women, men and children, as well as fragrance and home decor. The brand can be found in department stores and specialty retailers across North America and select international regions.

The partnership between Vince Camuto and Ava Phillippe is an organic extension of the brand's commitment to empowering strong, independent women. Phillippe's unique charisma and modern grace perfectly capture the essence of the Wonderbloom fragrance, which embodies the ultimate portrayal and celebration of new feminine beauty. The ad campaign, featuring Phillippe, is a modern take on a classic fairytale, inviting consumers to join her on her adventure in the enchanted garden conjured by the Wonderbloom fragrance.

The Wonderbloom fragrance, with its unique blend of blooming florals and refreshing fruits, is a perfect representation of the brand's aspirational lifestyle and commitment to self-expression and individuality.